Tuesday, January 5, 2016

Beauty Expo Is Never Skin Deep

Happy 2016! Late summer may seem like light years ahead but as we all know that days run into months at a rate of knots, we’re preparing you for the 20 – 21 August. With the New Year now underway and barely in its embryonic stage, a great resolution this year could have dual meaning: planning for amazing events you want to visit in Sydney and keeping check on maintaining your outer beauty. 
Taking place at the Sydney Exhibition Center, The Beauty Expo Australia will be jam packed with tips on wellness, spas, and all topics that will make your eyelashes curl. With a popular subject on the agenda, if you’re a maven on the glam scene, you should check out the Face2Face Make Up Awards and Nailympia, giving credit to excellence in nails and make up by Aussies.

An addition to this year, that was tried & tested with great success in 2015, is the Paramedical Conference that conjoins with the Australasian Academy of Cosmetic Dermal Science and Laser Lounge. This is a must attend event if you have a beauty salon or starting your career in the paramedical beauty arena. It will explain vital tips on how to integrate a medi-clinic within your business and you can mingle with experts to gain valuable pointers. This is perfect for beauty graduates, salon owners and medical practitioners looking to involve beauty products within their offerings to clients. 

For salon owners, now is the time to start contacting the organizers to discuss exhibiting at #BeautyExpoAustralia. Not only will it provide incredible foot traffic and exposure to your business but you can chin wag with leading buyers, sellers and be in the hub of your target audience, all in one weekend fell swoop. From advertising to using great exhibitor marketing kit resources and expanding your demographic clientele, the website includes a flurry of advice on how to get started.

If you’re a beauty magnet consumer, you can start to schedule events at the Expo using their Event Planner. No more galloping around from exhibit to seminar with your foundation melting in panic for fear of missing out. Simply click the event planner link and start tagging your wish list of what to do, so you can build a favourite list of products, sessions and brands you’re most interested in. One great tool is the ‘who’s visiting’ feature, so you can easily source industry bods that are also attending. The ones you’ve tried to contact forever but will be clicking their heels on the same carpet as you during the weekend. Yes, those ones.

A positive weekend of gorgeous people and products requires a glass of wine each evening. Remember to book your hotel in Cremorne Point so you can sit back, relax and watch the sun set from Cremorne Point Manor.  Rest up your eyes, scour your freebie samples and remember to get your beauty sleep. It’s known as a natural face lift, don’t you know?

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